James Neale

James Neale, creative director at Idenna Creative, a 12-year-old creative agency, emphasises the importance of diversity for a successful creative team. Idenna Creative focuses on helping businesses reach new customers and markets through strategic storytelling.

James acknowledges that building a strong team requires looking beyond just personal skillsets. He highlights the value of having a diverse team that reflects the broader world, bringing a wider range of perspectives and experiences to the table. This focus on inclusivity is not just a social nicety; it is essential for Idenna Creative's business ambitions.

This focus is reflected in recent hiring decisions. Faced with a talented candidate requiring additional support to work in the UK, Idenna recognised the value the candidate brought and made the decision to support their journey. Inspired by the 30 Voices films, James believes prioritising talent and fostering a representative team benefits both the employees and the business by strengthening its connection with its audience.