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New campaign supporting Plymouth’s tourism, retail and hospitality sector

A new campaign is working to address the recruitment challenge currently facing tourism, retail and hospitality businesses in Plymouth.

Destination Plymouth’s new ‘Geddon in Tourism’ campaign showcases the wide range of opportunities within the sector. It features a number of familiar faces from businesses across the city, including chefs Mitch Tonks and Chris Tanner, sharing how they got started in the business, became successful celebrities and the skills that they have developed.

With businesses struggling to recruit staff and facing an increase in demand now the summer season is underway, there’s high demand for people to fill vacancies across the sector. A huge variety of roles are available, from chefs to customer service staff as well as wider support roles including marketing, security, operations and finance.

Amanda Lumley, Executive Director of Destination Plymouth, said, “Plymouth tourism, retail and hospitality businesses have been hit hard by the pandemic, and with the influx of tourists expected throughout the summer this campaign is designed to help them put their best foot forward.

“Across the country tourism and hospitality businesses are struggling to recruit, and with a high volume of fantastic opportunities here in Plymouth our campaign hopes to help shine a light on the career paths available. Our campaign focuses on how people working in the industry got to where they are now, how to get started in the industry and the key skills that tourism and hospitality jobs can help develop, to support further career aspirations. There are great opportunities for those with ambition not just to refine their skill set but to fast track rapidly through supervisor to manager level roles if they have the aptitude.”

The campaign will include a virtual jobs fair on Facebook, where businesses can share current vacancies with jobseekers. There’s also a wealth of information on the Visit Plymouth website about courses and further training available within the tourism and hospitality sector, to help Plymouth residents get ahead.

Councillor Mark Deacon, Cabinet Member for Customer Services, Culture, Leisure and Sport at Plymouth City Council said: “The past year has been incredibly difficult for local businesses and the challenges continue now that they’re reopened, with staff shortages causing problems across the sector. We hope this campaign will encourage people across Plymouth to see the potential in a career in tourism and will guide them in the right direction, whether that is towards training opportunities or current job vacancies.”

Find out more about the campaign at


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